Skip to main content

Who we are

SAuto Sales (MER) Ltd  

Effective Date: 24/03/2025
Last Updated: 24/03/2025

1. Introduction

At Auto Sales (MER) Ltd (“we”, “our”, “us”), we are committed to protecting your privacy and ensuring the security of your personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Maltese Data Protection Act. This Privacy Policy explains how we collect, use, and protect your personal information, and outlines your rights regarding your data.

2. What Data We Collect and Why

We collect and process personal data for specific and lawful purposes, as outlined below:

2.1 Types of Data We Collect

  • Personal Information: Name, contact details (email, phone number, address), date of birth.
  • Vehicle Information: Registration details, model, and service history.
  • Usage Data: IP addresses, cookies, device information, website browsing activity.
  • Communication Preferences: Marketing opt-ins/opt-outs.

2.2 Purpose and Legal Basis for Processing

We process your personal data based on the following lawful grounds:

Purpose Legal Basis
Fulfilling your requests (e.g., purchases, service bookings) Contractual Necessity (Article 6(1)(b) GDPR)
Marketing communication (emails, SMS, calls) Consent (Article 6(1)(a) GDPR)
Customer support and inquiries Legitimate Interest (Article 6(1)(f) GDPR)
Compliance with legal obligations Legal Obligation (Article 6(1)(c) GDPR)
Service improvements, analytics, and market research Legitimate Interest (Article 6(1)(f) GDPR)

3. How Long We Retain Your Data

We retain personal data only as long as necessary to fulfill the purposes stated above. Specific retention periods are as follows:

  • Marketing Data: Retained for 24 months unless consent is withdrawn earlier.
  • Transactional Data: Retained for 7 years for legal and tax compliance.
  • Customer Service Inquiries: Retained for 12 months after resolution.
  • Website Analytics Data: Retained for 6 months.

After these periods, we securely delete or anonymize your data.

4. Your Rights Under GDPR

Under GDPR, you have the following rights:

  • Right to Access – Request a copy of the personal data we hold about you.
  • Right to Rectification – Request corrections to inaccurate or incomplete data.
  • Right to Erasure – Request deletion of your data under certain conditions.
  • Right to Restrict Processing – Request that we limit how we use your data.
  • Right to Data Portability – Request a copy of your data in a commonly used format.
  • Right to Object – Opt-out of direct marketing or data processing based on legitimate interest.
  • Right to Withdraw Consent – Withdraw consent at any time where processing is based on consent.

To exercise your rights, contact us at dataprotection@autosales.com.mt or call +356 21433601. We will respond within one month.

5. How We Protect Your Data

We implement security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include:

  • Data encryption for secure transmission.
  • Access control to limit who can access personal data.
  • Regular security audits and compliance checks.

6. Sharing Your Data with Third Parties

We only share your data with trusted partners under GDPR-compliant Data Processing Agreements (DPAs). These include:

  • Marketing Providers: Brevo, Google Analytics (for opt-in marketing and analytics).
  • IT and Cloud Storage Providers: Hosting services compliant with EU data laws.
  • Legal and Regulatory Bodies: Where required by law (e.g., tax authorities, courts).

International Data Transfers: If data is transferred outside the EU, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs) or Data Privacy Frameworks.

7. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience. You can manage cookie preferences using our cookie consent tool.

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience by remembering your preferences and analyzing site traffic.

7.2 Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly (e.g., security, login authentication).
  • Analytics Cookies: Help us understand website traffic and improve functionality (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver personalized advertisements.

7.3 Managing Cookie Preferences

You can control or disable cookies through your browser settings. You can also manage your cookie preferences via our cookie consent tool available on our website. Note that disabling essential cookies may impact website functionality.

For details, see our Cookie Policy [link].

8. Data Breach Notification

In the event of a data breach that may impact your rights, we will notify you and the Maltese Data Protection Authority (IDPC) within 72 hours.

9. Changes to This Policy

We may update this policy periodically. Significant changes will be communicated via email or website notices.

10. Contact & Complaints

For inquiries or complaints regarding your personal data, contact our Data Protection Officer (DPO):

  • Email: dataprotection@autosales.com.mt
  • Phone: +356 21433601
  • Address: Auto Sales Ltd – Kind’s, Mosta Road, Lija, LJA 9011, Malta

If you believe your data is being misused, you may lodge a complaint with the Maltese Data Protection Authority (IDPC) at www.idpc.org.mt.

 

Cookie Policy for Auto Sales (MER) Ltd  

Effective Date: 24/03/2025
Last Updated: 24/03/2025

1. Introduction

This Cookie Policy explains how Auto Sales Ltd – Kind’s (“we”, “our”, “us”) uses cookies and similar technologies on our website. It also explains your rights to control the use of these cookies.

By using our website, you agree to our use of cookies in accordance with this policy unless you opt out through our cookie consent tool.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help us recognize your device and store information about your preferences or past actions.

3. Types of Cookies We Use

We use the following types of cookies:

Type of Cookie Purpose
Essential Cookies Necessary for website functionality, such as login authentication and security.
Analytics Cookies Help us analyze website traffic, user behavior, and improve our website.
Marketing Cookies Used to track user behavior and deliver personalized advertising.
Functional Cookies Enable enhanced features like remembering login details and language preferences.
Third-Party Cookies Set by third-party services like Google Analytics, Facebook, or YouTube when embedded content is used.

4. How We Use Cookies

We use cookies to:

  • Ensure the website functions properly.
  • Improve site performance and user experience.
  • Personalize content and remember preferences.
  • Analyze website traffic and trends.
  • Deliver relevant marketing and advertising.

5. Managing Cookie Preferences

You can manage your cookie preferences in the following ways:

  • Using our Cookie Consent Tool: Upon your first visit, you will be presented with a cookie banner where you can accept, reject, or customize cookie settings.
  • Browser Settings: You can modify your browser settings to block, delete, or disable cookies.
  • Google Analytics Opt-Out: You can opt-out of Google Analytics tracking here.

Please note that disabling essential cookies may affect website functionality.

6. Third-Party Cookies

Some cookies are set by third parties, including:

  • Google Analytics (for traffic analysis)
  • Facebook Pixel (for marketing tracking)
  • YouTube/Vimeo (for embedded videos)

We recommend reviewing their privacy policies for more details.

7. Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page, and we will notify you of significant updates.

8. Contact Information

For any questions regarding this Cookie Policy, please contact us at:

You can also file complaints with the Maltese Data Protection Authority (IDPC) at www.idpc.org.mt.